Primary Logo

Tipsy Drops' Primary Logo is the central expression of the brand, designed to reflect its vibrant, natural, and playful personality. Set in a chunky, inviting typeface with a dynamic, staggered composition, it captures the brand’s core ideas of vibrancy and energy in a single cohesive mark.

It should serve as the primary brand identifier across key applications, including packaging, marketing materials, and digital touchpoints, where a strong and confident presence is needed. The Primary Logo should be on all official collateral when space allows. Only set it in the following approved colorways, primarily showcasing the mark in Warm White and Rich Black. The True White and True Black colorways are only to be used on brand partnership collateral when required by brand partners.

Shadow Icon

Our Icon serves as a bold and recognizable expression of the Tipsy Drops' brand. Inspired by the sun, a flower, and the center of a citrus fruit, it captures the bright, natural energy that defines the brand. Its simple form makes it ideal for small-scale applications such as social media profiles, favicons, merchandise, and packaging details.

Our Icon should primarily be set in the Warm White and Rich Black colorways, but other brand colorways are allowed so long as the shadow is a darker color than the base of the mark.

Flat Icon

Our Flat Icon follows the same usage principles as our primary Icon, offering a simplified version without the drop shadow for added flexibility. It is ideal for applications with limited space or production constraints, such as favicons, embroidery, and small-scale brand touchpoints. The Flat Icon can also be used as a graphic element across social media, merchandise, packaging, and other brand applications where a cleaner, more minimal expression is preferred.

Our Flat Icon may be used in any color from the Primary or Secondary palettes, but should always be displayed as a single-color mark.

Shadow Icon Badge

Our Shadow Icon Badge features the signature burst element from our Primary Logo. It captures the bright, fresh, and playful spirit of Tipsy Drops while reinforcing the brand’s connection to natural ingredients and vibrant flavors. As a simplified brand element, the Icon Badge can be used across social media, merchandise, packaging, and supporting graphics to reinforce brand recognition.

Use only the approved colorways, including any designated colors for the drop shadow variation when needed. The badge should generally appear in a single color; however, the drop shadow version may utilize two brand colors, provided the base color is lighter than the shadow color. It should never be combined with unapproved color treatments that compromise legibility. The badge is intended to be used as a design element when size and space allow.

Photography

Our Photography captures people and products in natural, everyday moments, using flash and bold contrast to reinforce Tipsy Drops' vibrant, refreshing personality. The result is imagery that feels authentic, energetic, and full of life, showing how Tipsy Drops naturally fits into every occasion.

The provided photobank can serve as a starting point for texture photography, helping maintain a cohesive visual language across the brand.

Texture

Inspired by the natural ingredients behind every Tipsy Drops' flavor, the Texture brings an organic, handcrafted quality to the brand. It adds depth, visual interest, and cohesion across applications while reinforcing the brand’s fresh and flavorful personality.

Our Texture is only to be used with a multiply effect added to show an underlying brand color.

Real Fruit Imagery

Our Real Fruit Imagery adds a fresh, natural authenticity to our packaging, key graphics, and other brand applications. It reinforces the natural ingredients and vibrant flavors behind Tipsy Drops while bringing color, energy, and visual appeal to the overall brand experience.

Holding Shapes

Our Holding Shapes draw inspiration from the fruits and flavors found throughout the Tipsy Drops' lineup, adding a playful, expressive element to the brand. They bring flexibility and personality across packaging and key graphics while helping create a cohesive visual language.

Use each shape in a single brand color at a time, as well as holding shapes for images, applying the stroke treatment to packaging only, and removing it in other brand applications. Additional shapes may be used as needed, provided they maintain the brand’s soft, rounded-corner aesthetic.

Stickers

Tipsy Drops' Stickers are a fun and flexible way to bring personality and energy to the brand. They pair seamlessly with our Holding Shapes and can be used across packaging, key graphics, and other brand applications. Available in a variety of colors, the stickers can be rotated and layered to create a sense of movement, spontaneity, and visual interest.

Gingham Pattern

Our Gingham Pattern makes Tipsy Drops feel timeless while adding a sense of warmth, familiarity, and charm to the brand. It serves as a versatile graphic element that can be used across packaging, marketing materials, and key brand applications, either as a full background or as a design accent in a stripe format.